Thursday, March 5, 2009

How to Write a Basic Press Release

Are you one of the many aspiring writers for websites like Associated Content, Bukisa, etc? You have probably already created a profile, posted some articles, and posted links to all your social networks, as well as Digg and Stumble. Is there anything else you can do to promote yourself and your content and get your articles noticed? YES! Send out a press release!

A press release is an announcement to your local media about you and your articles. I have published a web site and print magazine and worked for several other publications. I have also promoted books and events by sending out my own press releases, so I have looked at press releases both as a writer, and as a publisher of information. I have also written a book about promoting self-published books with a chapter dedicated to writing press releases.

If you have never written a press release before, these tips should help you write a good, basic press release.

Before You Write Your Press Release

Before you start writing your press release, identify the who, what, where, when and why. You will want to include those important details!

Formatting Contact Information for Your Press Release

At the very top of your press release, in the upper left or upper right hand corner, include the bold words "Contact" and your name, and "Phone" with your phone number. This is a resource for any media representatives who might want to contact you. If you are sending a release to a web site, include "Email" as well. An example:

Your Name
Phone: Your phone number
Email: Your email address

Formatting a Dateline for Your Press Release

The dateline is often left off press release these days, especially if you are sending a blurb out to your local media contacts. If you are sending a national press release, it is good to include your city, state and the date.

If you want to read the rest of this article and get tips on how to write your headline, body, conclusion and other parts of a press release, go to one of these articles:


How to Promote Your Book on a Shoestring Budget

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